SEO Essentials: 6 types of Businesses that need it the most.
If you run a successful business, you know having a website is crucial. But simply having a website isn’t enough. You need to make sure people can find your website when they’re searching for the products or services you offer.
That’s where SEO comes in.
A good SEO campaign can cause you to rank higher in search engine results pages (SERPs). This will bring traffic to your website, as people looking for your products or services will end up discovering yours.
Every business can benefit from SEO. However, some types of businesses need SEO more than others.
In this article, we’re going to cover the types of businesses that need Search Engine Optimization the most.
Understanding SEO
Search Engine Optimization, or SEO for short, is the practice of improving your website to rank higher on search engines. It’s an important part of digital marketing and can help businesses increase their visibility, driving more traffic to their website and ultimately more leads and sales.
There are three main categories of SEO: on-page SEO, off-page SEO, and technical SEO.
On-page SEO refers to the optimization of the content and structure of your website’s individual pages.
Off-page SEO refers to the optimization of external factors such as backlinks and social media presence.
Technical SEO refers to the optimization of the technical aspects of your website, such as site speed and mobile responsiveness.
SEO is not a one-time fix. It requires ongoing optimization and can take months of dedicated work to see any type of effect. But the amount of leads that can come from a successful SEO campaign makes everything worth it.
Because of the time & effort it takes for SEO to kick in, many business owners hire SEO agencies to do the work for them. But if you don’t have the budget for SEO services, or if you have the time to do things yourself, we have a free SEO guide on our website you can follow to get an idea of what to do. You can find it here.
The Importance of SEO for Businesses
Why Businesses Need SEO
- Increased Web Traffic: A successful SEO campaign helps you rank higher on search engine results pages (SERPs). This means that more people will find your website when they search for keywords related to your business. As a result, you can expect to see increased web traffic, which in turn brings more leads and sales.
- Cost-Effective: SEO can be a very economical way of attracting customers. In general, it costs less every month to have an SEO agency rank your page than to run paid ads for the same result. You don’t pay for clicks or impressions. Instead, you invest in having a high quality website that’s optimized for search engines.
- Brand Awareness: SEO can help you build brand awareness. When your website ranks higher in search engine results pages, more people will see your brand. People also understand that you’re not visible on Google because you paid for ads – you’re visible on Google because your site is just that valuable. This can help you establish your brand as a leader in your industry.
- Competitive Advantage: SEO can give you a competitive advantage. If your website ranks higher than your competitors on search engine results pages, you’re instantly more likely to attract customers to your website than them. This can help you generate more leads and sales.
In conclusion, SEO is an essential tool for businesses that want to attract customers to their website. It can help you increase web traffic, build brand awareness, and gain a competitive advantage. By investing in SEO, you can improve your website’s visibility and attract more customers to your business.
What aspects of a business make SEO helpful?
SEO can be helpful for any business, but some businesses may benefit from it more than others. Here are some aspects of a business that can make SEO particularly helpful:
High Search Volume
If your business operates in an industry with a high number of searches per month, SEO can help you capture a larger share of the market. This will also make investing in an SEO agency so much easier to justify over trying to do it yourself, as the ROI will be much higher. In general, the more searches per month for your service, the more traffic you can potentially bring to your website, and ultimately the more sales you can generate. What’s considered ‘high search volume’ depends on the average price point of your service. However, any search volume in the 1000’s has the potential to grow your business exponentially.
Competitors are hiring marketing services
Visibility is often the biggest reason why one business may succeed over another. If your competitors are investing in marketing services, you absolutely should be investing as well just to keep up. This is especially true when it comes to SEO. Because it takes months on average to take effect, the longer you neglect doing SEO, the more of an advantage competitors will have over you, and the harder it will be to catch up when you finally stop neglecting it.
If your business has an online presence
If your business functions online in any capacity, you should absolutely be invested in SEO. You’ll be more dependent on web traffic than other businesses and as a result you should be doing everything you can to direct it your way. Optimizing your website and content for search engines will go a long way here, especially since you’re going to be dealing with more people who are less likely to click on ads.
Your industry isn’t brand focused
While every business will benefit from SEO, the businesses that benefit the most are the ones in industries where people just want your service. Examples of this include tow trucking companies, emergency plumbers, and tree surgeons. People will usually go for one of the first businesses that show up on the results page with little consideration for who is offering the service.
On the flipside, industries such as Fashion and Makeup Artistry are much more heavily brand dependent and won’t always get the level of ROI that other industries enjoy. This is because people also take into consideration who’s providing the service and simply ranking is sometimes not be enough.
SEO Benefits these 6 industries the most
SEO is extremely beneficial to any business that wants to increase online visibility, attract more web traffic, and get more customers. However, some businesses will benefit more than others. In some cases, investing in SEO can even be considered essential for success. Here are some of the industries that benefit the most from SEO:
- E-commerce
E-commerce businesses depend on online sales to generate revenue. Not only that, but they have to compete with the likes of Amazon, which has a MASSIVE budget allocated towards dominating the search engines. As a result, good SEO is CRUCIAL for an E-commerce business to thrive. By optimizing product pages, creating high-quality content, and building backlinks, e-commerce businesses can increase their online visibility and drive more sales even with one of the biggest companies in the world as a competitor.
- Software as a Service
Software as a Service (SaaS) companies provide online services to businesses and individuals. Because they function primarily online, SEO often plays an integral role towards their success. These businesses need to rank for as many keywords relating to their service as possible in order to increase their visibility and bring in traffic. By optimizing their website for search engines, creating high-quality content, and building backlinks, SaaS companies can improve their search engine rankings and attract more potential customers.
- Healthcare services
Healthcare services such as hospitals, clinics, dentists, and related private practices can benefit largely from SEO. This is especially the case when they rank for keywords relating to the issues they resolve. Many people seeking healthcare services will often be going for the first result they see. By ranking content that addresses what they do and optimizing their website for search engines, healthcare services can make sure the first result these people see is theirs.
- Home Improvement services
Home improvement services such as construction companies, contractors, and handyman services should absolutely be invested in SEO. The work these companies do is often very specialized and as a result, people who need a job done will be looking on Google for someone to do it for them. Not just that, but home improvement sites such as Homeadvisor and Thumbtack are also heavily invested in ranking on Google. As a result, if you’re involved with construction in any way, SEO is a must.
- Legal services
Legal services such as law firms, attorneys, and legal consultants can extend their online reach significantly through SEO. Law in general is a subject that concerns everyone while also not being fully understood. As a result, there are a LOT of long tail keywords worth ranking for. Legal services can see huge ROI’s from successful SEO campaigns if they’re able to answer many of the burning questions people have about laws well enough.
- Professional Services
Professional services such as accounting firms, financial advisors, and consulting agencies can benefit from SEO big time. Similar to Home Improvement Services, many of these services are specialized and have a lot of people who resort to Google when they need help. By optimizing their website for search engines, creating high-quality content, and building backlinks, professional services can improve their search engine rankings and attract more potential clients.
Conclusion
By investing in SEO, businesses can increase their online visibility, attract more web traffic, and generate more leads and sales.
However, some businesses not only benefit more from SEO but should consider having it as a core growth strategy.
Some of these businesses are:
- E-commerce
- SAAS
- Healthcare services
- Home Improvement Services
- Legal Services
- Professional Services
We hope you found this article helpful!
If you’re in one of these industries and need someone to look at your website, click here to contact us and we’ll be happy to help.