As mentioned in our guide to off-page SEO, Guest posting is a popular strategy. Solid guest posting can enhance your online reputation, establish yourself as an expert, and ultimately bring more web traffic. However, with millions of websites, identifying the right blog for guest posting can be a daunting task.
In this article, we’re going to cover how to find the perfect blog for your guest post.
- Finding a good blog for guest posting requires understanding your goals and target audience.
- Look for blogs that have a well-defined niche, engaged readership, and high-quality content.
- Consider the blog’s number of ranking keywords and monthly traffic to ensure a successful guest posting experience.
Understanding Guest Posting
We covered guestposting in an earlier post, but in case you need a refresher:
Guest posting is a popular strategy used by bloggers and content creators to gain exposure, improve their SEO, and build valuable backlinks to their websites. In essence, guest posting involves writing articles or blog posts for other websites in exchange for a link back to the author’s website. This practice can help both the guest blogger and the host website to promote their content, grow their audience, and increase their online visibility.
When looking for a suitable blog for guest posting, it’s essential to consider the relevance and quality of the blog. An ideal blog is related to your niche, has a respectable domain authority, and a consistent flow of quality content. Building relationships with bloggers in your field can increase the chances of having your guest post accepted.
Steps to consider before submitting
Before submitting a guest post, make sure to familiarize yourself with the blog’s guest post guidelines. These guidelines are essential as they ensure the quality and consistency of the content on the blog. They also increase the chances of your post being accepted. Guidelines typically cover topics such as the formatting, word count, acceptable topics, and identification of any unwelcome content.
To improve the success of your guest post submission, you should follow the best practices for guest blogging outreach. This involves researching the blog’s target audience, understanding their preferences and interests, and tailoring your pitch accordingly. Connecting with the blog owner or editor on social media platforms, such as LinkedIn or Twitter, can also increase your chances of a successful partnership.
In past years, guest posting has had its share of controversy. Matt Cutts (previously a Google employee focusing on SEO) even claimed it should be avoided for SEO purposes. However, it is still a VERY effective and essential strategy used among top ranking websites. As long as guest bloggers adhere to ethical practices and maintain the quality of their content, guest posting will always be an effective tool for website promotion and building a strong online presence.
Identifying Your Goals
When seeking guest posting opportunities, it is important to consider your Search Engine Optimization (SEO) goals. One primary objective in this realm is acquiring backlinks from reputable websites with high domain authority and good SEO traffic. Quality backlinks from these sites contribute to improving your website’s Google rankings and traffic. Keyword searches related to your guest post can also boost your site’s visibility in search engine results, allowing you to reach a wider audience.
Apart from SEO objectives, an essential part of guest blogging is focusing on the target audience of the blog. Gaining exposure from new audiences can result in more relevant traffic to your site, which is beneficial in expanding your brand’s reach. Therefore, it is crucial to research blogs in your niche and identify their audience to ensure your content effectively resonates with them. By tailoring content to specific audiences, you increase your potential to connect with people genuinely interested in your subject matter.
Personal Branding Goals
Finally, guest blogging can prove instrumental in building your personal brand and establishing your expertise within your industry. By consistently providing valuable content to reputable blogs, you solidify yourself as a thought leader and industry expert. This not only raises your own brand awareness but also opens doors for networking opportunities. Consequently, personal branding goals are a valid reason to pursue guest blogging opportunities, as they contribute to bolstering your credibility and authority within your industry.
Finding the Right Blogs
Research and Networking
One important strategy to find good blogs for guest posting is to conduct thorough research in your specific industry or niche. You can start by networking with people in your field through platforms such as Twitter and LinkedIn. Follow target websites and publications, keeping an eye out for guest post opportunities.
Use of SEO Tools
Utilizing SEO tools like Google Search Strings and Ahrefs can help streamline your search. You can perform keyword research relevant to your niche by using a keyword research tool. For instance, use advanced search operators in Google, like “keyword + intitle post” to obtain more focused results. In addition, you can use Twitter Search and Google Reverse Image Search to find popular guest bloggers in your niche.
Analyzing Blog Authority
When searching for the right blogs, it’s essential to assess their domain authority. Use tools like Ahrefs – they offer both free and paid versions – to determine the relevance and trustworthiness of the blogs within your industry. Aim for a domain authority of at least 30+ to ensure that your guest post will reach a wider audience.
Observing the Community
Pay attention to the community surrounding each blog you are considering. Analyze the level of engagement, such as social media following, number of subscribers, and interaction in the comment section. Perform social searches to learn more about the blog’s social media followers, as these factors are indicative of the blog’s reach and target audience.
Reading Blog Content
Lastly, thoroughly read the blog content and topics to understand the blog’s focus and style. This will help you tailor your guest post and align it with the blog’s guidelines. Additionally, familiarize yourself with the blog editor’s preferences to give your guest post a better chance of being accepted.
Frequently Asked Questions
What are the best strategies for identifying suitable blogs for guest posting?
There are several strategies for finding suitable blogs for guest posting. Start by using search engines like Google and search strings such as “write for us,” “submit a guest post,” or “guest post guidelines” alongside your niche keywords. Also, explore social media platforms and industry-related forums where blog owners might be seeking guest authors. Additionally, consider researching successful guest bloggers in your niche and examine which blogs they have written for.
Which niches are popular for guest posting opportunities?
Popular niches for guest posting opportunities include technology, health and wellness, travel, lifestyle, finance, marketing, and personal development. This however, doesn’t mean other niches are left out. The key is to find blogs related to your expertise or the topic you want to write about and research their guest posting guidelines.
What criteria should I consider when selecting blogs for guest posting?
When selecting blogs for guest posting, consider factors such as domain authority, audience engagement, relevance to your niche, posting frequency, and the blog’s guest post acceptance rate. Additionally, pay attention to the blog’s guidelines to ensure your post will be a good fit, and review the quality of the content on the blog to guarantee it aligns with your own writing standards.
How can I assess the quality of a blog before submitting a guest post?
To assess the quality of a blog, examine factors such as blog design, user experience, overall content quality, the expertise of the blog authors, and social media engagement. Reading the blog’s comments section or visiting online forums related to the blog can provide valuable insight into reader satisfaction levels.
What are the most effective methods for approaching blog owners for guest posting opportunities?
When approaching blog owners for guest posting opportunities, it is essential to be professional, polite, and concise. Start by researching the blog owner’s preferred contact method and ensuring you address them by name. Briefly introduce yourself and your expertise, then provide a clear pitch that focuses on the value your guest post can offer their audience. Providing some post ideas or writing samples can significantly increase your chances of success.
Are there any tools or platforms to help find potential blogs for guest posting?
There are several tools and platforms available that can help you find potential blogs for guest posting. Some popular options include Ahrefs, BuzzSumo, and Moz’s Link Explorer. These tools can help you find blogs based on keywords, analyze the blogs’ domain authority, and provide insights into the blog’s popularity and audience engagement.
What to look for on a blog
Relevance to your topic
When looking for a good blog for guest posting, it is crucial to ensure the blog is relevant to your topic. If your content is about digital marketing, submitting a guest post to a blog that primarily focuses on travel might not be the best fit. To better your chances of being accepted as a guest blogger and increase the potential for traffic from your target audience, always pick a blog that shares similar topics and interests. In this way, you can rest assured that the blog’s audience will find your content engaging and useful.
Number of referring domains
Another important aspect to consider when selecting a blog for guest posting is the number of referring domains. The more referring domains a blog has, the more likely it is to be considered an authoritative source in its niche. This makes your guest post have a higher chance of finding the right audience, and ultimately increasing traffic to your website.
To find the number of referring domains a blog has, you may use SEO tools like Ahrefs or Moz. For instance, a higher count of referring domains indicates better opportunities for your guest post, such as:
|Referring Domains Count
|Guest Posting Opportunity
|Less than 100
By considering both the relevance of the blog’s content and its number of referring domains, you can confidently select a suitable blog for guest posting. This will increase your chances of creating a successful guest post that generates more interest and traffic to your site.
Number of Ranking Keywords
One crucial factor to consider when selecting a good blog for guest posting is the number of ranking keywords. Ranking keywords are the search queries that a website appears for in search engine results. A high number of ranking keywords indicates that the website is well-established, authoritative, and has a significant online presence.
To find the number of ranking keywords for a blog, you can leverage SEO tools like Ahrefs or SEMrush. These tools not only provide insights on the total number of ranking keywords but also offer information on the quality and competitiveness of these keywords.
It’s important to note that not all ranking keywords hold equal value. Some keywords may have higher search volume and relevance to your target audience. Analyze the targeted blog’s ranking keywords in relation to your niche or industry. Doing so will help you ensure that your guest post has a higher likelihood of reaching the right audience.
Here are a few key points to consider regarding ranking keywords for a guest blogging site:
- Relevancy: Make sure the ranking keywords are relevant to your niche or industry. Irrelevant keywords won’t drive the desired traffic or engagement.
- Search volume: Higher search volume keywords can potentially bring more traffic to your guest post. However, they might also be more competitive and difficult to rank for.
- Keyword difficulty: Lower keyword difficulty means it’s easier to rank for those keywords. Ideally, you want to find a balance between search volume and keyword difficulty.
Once you have identified the blogs with a desirable number of ranking keywords, you can evaluate their overall performance and impact. This will enable you to choose a guest blogging site that aligns with your goals while providing maximum visibility for your content.
When searching for a good blog for guest posting, one of the key factors to consider is the monthly traffic of the blog. This helps you identify how much exposure your content will receive when published on the blog. To efficiently determine if a blog receives sufficient monthly traffic, consider using some of the following tools and techniques:
- Google Analytics: If the blog owner can share their Google Analytics data with you, this would be the most accurate way to determine the blog’s monthly traffic. However, this option may not always be available or feasible.
- Traffic Estimation Tools: There are numerous websites and tools available that provide traffic estimations for websites based on a range of factors. Some popular traffic estimation tools include:
- Social Media and Engagement: Review the blog’s social media presence to gauge how active and engaged their audience is. This can provide insight into the potential reach and exposure of your guest post. Additionally, pay close attention to the comments and engagements of their previous blog posts.
When evaluating the monthly traffic for a blog, you should create a set standard and criteria that you are comfortable with. For example, you may decide that any blog with at least 10,000 monthly visitors meets your criteria for a good guest posting opportunity. By setting a clear benchmark for yourself, you can efficiently identify potential blogs and maximize the impact of your guest posts.